Salary report · San Francisco, CA

What is the average Sales Manager salary in San Francisco, CA?

Sales Managers in San Francisco earn a median of $191,900 per year — about 42% above the national average. Pay ranges from $138,200 (25th percentile) to $297,400 (90th percentile).

25th percentile
$138,200
Median
$191,900
75th percentile
$245,600
90th percentile
$297,400
YoY change
+5.1%

Sales Manager salary by experience level

Entry · 0–2 yrs
$124,700
Mid · 3–5 yrs
$191,900
Senior · 6–8 yrs
$245,600
Lead · 8+ yrs
$278,300

How San Francisco pay compares

San Francisco median$191,900
National median$135,160
Cost-of-living adjusted(COL index 244)$78,600

Cost-of-living adjusted is the San Francisco salary translated into equivalent purchasing power vs the US average (COL index 100). Useful for comparing offers across cities.

5-year salary trend

$157K
2022
$165K
2023
$174K
2024
$183K
2025
$192K
2026

Trend extrapolated from BLS May 2024 BLS OEWS OEWS data using the latest year-over-year growth rate of 5.1%.

Sales Manager job market in San Francisco

San Francisco offers the highest tech salaries in the country but cost of living is brutal — particularly housing. Many roles offer remote/hybrid flexibility.

An estimated 3,100 sales managers work in the San Francisco metro. Daily responsibilities typically include:

  • Coach reps
  • Forecast pipeline
  • Review deals
  • Set quotas
  • Report to executive leadership

Related job salaries in San Francisco

Sales Manager salary in other cities

FAQ

How much does a Sales Manager make in San Francisco, CA?+

Sales Managers in San Francisco earn a median of $191,900 per year — about 42% above the national average of $135,160.

What's the entry-level Sales Manager salary in San Francisco?+

Entry-level Sales Managers in San Francisco typically earn around $124,700 per year. Salaries scale to about $278,300 at the senior level with 8+ years of experience.

Is $191,900 a good Sales Manager salary in San Francisco?+

$191,900 is the median, meaning half of Sales Managers in San Francisco earn more and half earn less. Adjusted for the city's cost-of-living index of 244, that's roughly $78,600 in nationally-equivalent purchasing power.

How fast is Sales Manager pay growing in San Francisco?+

Sales Manager salaries in San Francisco grew about 5.1% year-over-year in the latest BLS data. The 10-year national outlook for this role is +4%.

Where do Sales Managers in San Francisco get paid the most?+

The 90th percentile Sales Manager salary in San Francisco is around $297,400. These typically include senior, lead, or specialist roles at major employers.

Are you being paid fairly in San Francisco?

Run a free comparison against BLS data — see if your salary is below, at, or above the San Francisco median.

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