Salary report · San Francisco, CA

What is the average Marketing Manager salary in San Francisco, CA?

Marketing Managers in San Francisco earn a median of $222,300 per year — about 42% above the national average. Pay ranges from $160,100 (25th percentile) to $344,600 (90th percentile).

25th percentile
$160,100
Median
$222,300
75th percentile
$284,500
90th percentile
$344,600
YoY change
+4.7%

Marketing Manager salary by experience level

Entry · 0–2 yrs
$144,500
Mid · 3–5 yrs
$222,300
Senior · 6–8 yrs
$284,500
Lead · 8+ yrs
$322,300

How San Francisco pay compares

San Francisco median$222,300
National median$156,580
Cost-of-living adjusted(COL index 244)$91,100

Cost-of-living adjusted is the San Francisco salary translated into equivalent purchasing power vs the US average (COL index 100). Useful for comparing offers across cities.

5-year salary trend

$185K
2022
$194K
2023
$203K
2024
$212K
2025
$222K
2026

Trend extrapolated from BLS May 2024 BLS OEWS OEWS data using the latest year-over-year growth rate of 4.7%.

Marketing Manager job market in San Francisco

San Francisco offers the highest tech salaries in the country but cost of living is brutal — particularly housing. Many roles offer remote/hybrid flexibility.

An estimated 3,100 marketing managers work in the San Francisco metro. Daily responsibilities typically include:

  • Develop marketing strategy
  • Manage campaign budgets
  • Analyze performance metrics
  • Lead marketing team
  • Brief creative agencies

Related job salaries in San Francisco

Marketing Manager salary in other cities

FAQ

How much does a Marketing Manager make in San Francisco, CA?+

Marketing Managers in San Francisco earn a median of $222,300 per year — about 42% above the national average of $156,580.

What's the entry-level Marketing Manager salary in San Francisco?+

Entry-level Marketing Managers in San Francisco typically earn around $144,500 per year. Salaries scale to about $322,300 at the senior level with 8+ years of experience.

Is $222,300 a good Marketing Manager salary in San Francisco?+

$222,300 is the median, meaning half of Marketing Managers in San Francisco earn more and half earn less. Adjusted for the city's cost-of-living index of 244, that's roughly $91,100 in nationally-equivalent purchasing power.

How fast is Marketing Manager pay growing in San Francisco?+

Marketing Manager salaries in San Francisco grew about 4.7% year-over-year in the latest BLS data. The 10-year national outlook for this role is +10%.

Where do Marketing Managers in San Francisco get paid the most?+

The 90th percentile Marketing Manager salary in San Francisco is around $344,600. These typically include senior, lead, or specialist roles at major employers.

Are you being paid fairly in San Francisco?

Run a free comparison against BLS data — see if your salary is below, at, or above the San Francisco median.

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