How much does a Marketing Manager make in 2026?
The national median Marketing Manager salary is $156,580 per year. Marketing managers create strategies to grow customer acquisition, oversee campaigns, and lead brand positioning.
Marketing Manager salary by city
Median pay across 10 major US metros — sorted by highest to lowest. Click any city for a full breakdown.
| City | Median | |
|---|---|---|
| San Francisco, CA | $222,300 | View → |
| Seattle, WA | $203,600 | View → |
| New York, NY | $200,400 | View → |
| Los Angeles, CA | $180,100 | View → |
| Austin, TX | $175,400 | View → |
| Denver, CO | $172,200 | View → |
| Chicago, IL | $166,000 | View → |
| Houston, TX | $162,800 | View → |
| Miami, FL | $155,000 | View → |
| Phoenix, AZ | $153,400 | View → |
What does a Marketing Manager do?
Marketing managers create strategies to grow customer acquisition, oversee campaigns, and lead brand positioning.
- Develop marketing strategy
- Manage campaign budgets
- Analyze performance metrics
- Lead marketing team
- Brief creative agencies
How to become a Marketing Manager
A bachelor's in marketing, business, or communications is standard. Most managers have 5+ years of marketing experience.
Related job salaries
FAQ — Marketing Manager salary
What is the average Marketing Manager salary in the United States?+
The national median Marketing Manager salary is $156,580 per year, based on the latest BLS OEWS data (May 2024 BLS OEWS).
Which US city pays Marketing Managers the most?+
San Francisco, CA currently pays the highest at a median of $222,300/yr — roughly 42% above the national average. Adjust for cost of living before deciding to relocate.
How much does an entry-level Marketing Manager make?+
Entry-level Marketing Managers typically earn around $144,500 in top-paying metros and 64% of the median nationally.
How fast is the Marketing Manager job market growing?+
The Bureau of Labor Statistics projects much faster than average growth of +10% over the next 10 years.
Do I need a degree to be a Marketing Manager?+
A bachelor's in marketing, business, or communications is standard. Most managers have 5+ years of marketing experience.
Are you being paid fairly?
Run a free comparison against 10+ metros and the latest BLS data.
Check my salary →