Salary report · Houston, TX

What is the average Marketing Manager salary in Houston, TX?

Marketing Managers in Houston earn a median of $162,800 per year — about 4% above the national average. Pay ranges from $117,200 (25th percentile) to $252,300 (90th percentile).

25th percentile
$117,200
Median
$162,800
75th percentile
$208,400
90th percentile
$252,300
YoY change
+4.3%

Marketing Manager salary by experience level

Entry · 0–2 yrs
$105,800
Mid · 3–5 yrs
$162,800
Senior · 6–8 yrs
$208,400
Lead · 8+ yrs
$236,100

How Houston pay compares

Houston median$162,800
National median$156,580
Cost-of-living adjusted(COL index 96)$169,600

Cost-of-living adjusted is the Houston salary translated into equivalent purchasing power vs the US average (COL index 100). Useful for comparing offers across cities.

5-year salary trend

$138K
2022
$144K
2023
$150K
2024
$156K
2025
$163K
2026

Trend extrapolated from BLS May 2024 BLS OEWS OEWS data using the latest year-over-year growth rate of 4.3%.

Marketing Manager job market in Houston

Houston is dominated by energy, healthcare and aerospace. Texas has no state income tax, which boosts effective take-home pay vs coastal cities.

An estimated 8,100 marketing managers work in the Houston metro. Daily responsibilities typically include:

  • Develop marketing strategy
  • Manage campaign budgets
  • Analyze performance metrics
  • Lead marketing team
  • Brief creative agencies

Related job salaries in Houston

Marketing Manager salary in other cities

FAQ

How much does a Marketing Manager make in Houston, TX?+

Marketing Managers in Houston earn a median of $162,800 per year — about 4% above the national average of $156,580.

What's the entry-level Marketing Manager salary in Houston?+

Entry-level Marketing Managers in Houston typically earn around $105,800 per year. Salaries scale to about $236,100 at the senior level with 8+ years of experience.

Is $162,800 a good Marketing Manager salary in Houston?+

$162,800 is the median, meaning half of Marketing Managers in Houston earn more and half earn less. Adjusted for the city's cost-of-living index of 96, that's roughly $169,600 in nationally-equivalent purchasing power.

How fast is Marketing Manager pay growing in Houston?+

Marketing Manager salaries in Houston grew about 4.3% year-over-year in the latest BLS data. The 10-year national outlook for this role is +10%.

Where do Marketing Managers in Houston get paid the most?+

The 90th percentile Marketing Manager salary in Houston is around $252,300. These typically include senior, lead, or specialist roles at major employers.

Are you being paid fairly in Houston?

Run a free comparison against BLS data — see if your salary is below, at, or above the Houston median.

Check my salary →

Stay Ahead With RealProfits

Get practical insights, new tools, and smarter ways to think about money, work, and your future.